Cinnapop | Branding & Packaging

Clients: designerbriefs

Cinnapop is a fictitious cookie brand concept developed as part of an Instagram brief by @designerbriefs.

The goal of the project was to imagine a bold, playful and highly graphic cookie brand, standing out through strong shapes, vibrant colors and a distinctive visual language. The identity takes inspiration from mid-century graphic design, particularly the work and visual storytelling approach of Saul Bass, reinterpreted in a contemporary branding context.